About

It all started with a passion for hugs and an awareness that in this new ‘relationship’ economy businesses need to do more than simply have a good product or service. They need to find consistent ways to connect and engage their customers. What better way to do this than with a hug? But in business a Hug is so much more than a physical connection. It is about Hearing, Understanding and Giving back incredible value. Thus the Business HUG was born and a day of focus was the logical next step.

Friday 28 November is the 2nd Business Hug Day and we want this one to be bigger and better than 2013; a day to focus on the thing that that will ensure your business gets better results. Hearing Understanding and Giving back incredible value to your customers.

Are you up for the challenge?

The theme is: ‘Give your customers a HUG’ where a HUG is not physical (unless by mutual consent) but means you build trust and improve your relationships with your customers so that they become your brand advocates aka raving fans.

The type of activity you and your business choose to engage in on Business HUG Day is up to you but once you sign up we will help you with tips, tools, activity suggestions and different ways to get you and your business noticed.

There are three main ways to get involved with Business HUG Day:

  • Become a Business HUG Day Supporter, display the Business HUG Day supporter badge and organise activities to engage your customers.
  • Become a Business HUG Day Partner, display the Business HUG Day Partner badge, sign up to the Business HUG ethos and get involved at a deeper level.
  • Become a Business HUG Day Sponsor. Sponsorship of Business HUG Day events and merchandise

A Business Hug is at the intersection of customer experience and the all-important next sale.

Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement. This customer relationship management approach focuses more on customer retention than customer acquisition. This approach often results in increased word-of-mouth activity, repeat business and a willingness on the customer’s part to provide information to the organization.
Sign up now

A Business Hug is your business solution to:

  • Customer engagement
  • Building rapport
  • Fostering relationships
  • Building trust
  • Increased customer retention
  • The bottom line
  • Increased customer loyalty
  • Happy customers
  • Word of mouth referrals
  • Repeat business

Behind the HUG
Business HUG Day is the brainchild of Carole Pyke – The Business Bard and Ola Agbaimoni – The Business Detective at Eélan Media. On a mission to transform businesses and celebrate their success the dynamic duo hit on the idea to create a day to support and encourage small businesses to focus on developing relationships with their customers. In this new relationship economy the only way to guarantee continued success is to approach business as a relationship rather than one of a simple pounds/dollars transaction. The HUG – Hearing, Understanding and Giving incredible value – is the true business currency of today.

And 28 November was chosen as the date to highlight the importance of the Business HUG in honor of the life of Olga Pyke whose life was a living example of Hearing Understanding and Giving back incredible value.